Article: The 6 Lessons I Learned from Launching ToFoodies Dad Hats
Guess what! I wrote my first article for the lovely Notable.ca! This will be ongoing, so I wanted to share a bit of the first piece, "The 6 Lessons I Learned from Launching ToFoodies Dad Hats". Here you go.
After nearly two years of running ToFoodies, I wanted to shake things up.
ToFoodies is a food media brand that I founded, and you perhaps know it best on Instagram.
Owning an entity that is digital-only is a wild and beautiful thing. You can take it anywhere; work on it anywhere and unlike life in an office, you run the show. But eventually, ToFoodies felt like it needed something extra. Different platforms had been added, but it felt like the brand and audience were craving something tangible and I feared that we’d hit a plateau if we didn’t take a bit of a chance.
I started envisioning dinner meet-ups and covering the city in doughnut stickers (still on the table), but then it came to me: dad hats.
Read ALL the tips here on Notable.